Enough! No more Pinterest traffic teasers and stories about zillions of dollars people are making with Pinterest. Covering, How does Pinterest work? In fact, what is Pinterest? How people use Pinterest for business? And, the importance of Pinterest for bloggers. If you’re a blogger, entrepreneur or even a small business owner this post will give you a crystal clear idea about how does Pinterest work.
Here, I talk about the Pinterest performance and how you can use Pinterest! This post will help you understand the platform, and a quick guide to help you get started.
I’m so glad you asked this. When I started using Pinterest – I felt lost. It was totally new to me. All I know was that Pinterest is about getting delicious recipes, and DIY tutorials. Honestly, this was the reason I used to visit Pinterest and get some gift wrapping ideas and the best dessert recipe. Just being honest here.
You might have some other reasons to use Pinterest. Since Pinterest is jam-packed with wonderful ideas, I’m sure you get what you look for.
What is Pinterest?
I can’t give a single answer. So, I’ve decided to break the Pinterest definition into three small bullet points to help you understand better.
- Pinterest is a giant Pinboard where users share and save content.
- Pinterest is also a social media channel where you build connections and interactions.
- Importantly, Pinterest acts like a search engine. This is a significant aspect of Pinterest which you’ll only realize once you hold a strong grip on it.
How does Pinterest Work? Your First Lesson To Understand Pinterest
Understanding Pinterest isn’t hard. It’s basically a platform where people save ideas to their interest and use it for buying or selling purpose. Pinterest works equally for doers and buyers. People use Pinterest to collect multiple ideas, bookmark them and read later. When it comes to marketers or businesses they use Pinterest to drive traffic to their websites and generate sales. Easy Peasy.
Getting successful on Pinterest requires strategic actions, tactics, and consistency. It’s something that needs proper guidance. If you’re just a user and use Pinterest for finding the information – it’s pretty simple. Just visit the site and create boards of your interest. But, as a blogger or marketer, it’s different. You’ve to learn how to increase Pinterest followers to gain more traffic to your website. That’s more in-depth study.
Let’s come to some recent facts about Pinterest in 2017. The whole statistics data of Pinterest can be found here.
- Pinterest now has more than 200 active online users.
- It displays more than 100 billion pins – that’s an ocean of content.
- The average number of monthly searches are 2 billion.
- 60% Pinterest users are females whereas 40% are males.
Pinning is a solitary exercise where users search for ideas and pin them to different boards that improve their standard of living, health etc. The categories are countless. Whether you’re a Pinterest user, or a blogger, marketer or even a small business owner – there’s massive space for your pins.
I’ve created these awesome in-depth posts on Pinterest. Make sure, you read these and take out the best tips.
10 Easy Rules To Use Pinterest For Bloggers, And Small Business Owners
The Ultimate Guide To Use Pinterest Group Boards For More Traffic
List Of 15+ Pinterest Group Boards For Bloggers, And Entrepreneurs
What is a Pinterest Pin?
A pin is an image on Pinterest. It’s basically a visual representation of an idea someone saves. Pinterest only consumes visuals. This is the only way to share your content on Pinterest.
A Pinterest pin has three elements;
- An image/picture.
- A link to the website/blog.
- A short description
When you click a Pin, it opens up in another window where you will likely see the full image with a description. If you click the option ‘read’ it will take you to the website. When you click the option ‘save’ it will take you to your Pinterest boards where you’ll save the pin.
Here’s my Pinterest collection. You can also follow my account to get my latest pins.
Do you struggle with consistent blogging? Here are 5 simple steps to be consistent in your blogging life. This post has some actionable tips to help you become a consistent blogger.
What are Pinterest boards and Pinterest Group Boards?
Pinterest boards showcase a collection of pins. It compiles all your ideas into one board. You may have a board for ‘Dessert recipes’, ‘Blogging Tips’, ‘Saving Money’, ‘Books I want to read’, ‘Quotes I love to read’.
These boards are owned and managed by one pinner whereas group boards or shared boards are boards that are managed or owned by different owners. People create Pinterest group boards to collaborate and connect.
Group boards give you more exposure to the new audience.
Use this ultimate guide to find new Pinterest group boards and join!
Here’s one of the best Pinterest resource I’d like to recommend you. Claire is a Pinterest expert. She reveals how to get 7.9 million people on Pinterest. She has actually talked about the tactics to get more than 150,000 page views. AMAAAZING, right? Click here to have a look at the screenshots and the whole guide.
Pinterest For Bloggers, Businesses, And Marketers
Pinterest can be a total game changer for your business. It actually connects your blog with a completely new audience.
Imagine, a new reader pins your recent blog post to her/his Pinterest profile. From there, 5 new people repin the same content and then, 10 other people repin the same pin again.
That means your content is running and getting exposure to a new audience every other minute. The pinning process thus brings you increased blog traffic, more page views, new leads and finally, the sales!
Isn’t this amazing?
To achieve fantastic Pinterest results, you’ve to understand how does Pinterest work. Many bloggers and businesses use Pinterest as the main source of traffic to their websites.
To your knowledge, Pinterest is also one of my biggest source of traffic. I regularly get visitors from Pinterest. That’s why I love using Pinterest and tell others how they can use it to grow their business.
The Beginner’s Guide to Use Pinterest
Just follow these steps to start using Pinterest for your blog, or business.
1- Set up a business account
Before I tell you how to start a Pinterest business account, do you have a Pinterest account before?
If you’re using a personal Pinterest account, convert it to the business account. Go to ‘Pinterest for business’ and click convert now.
However, if you want to take a new start – create your own business account by following the steps below.
- Visit Pinterest and click ‘Pinterest for business’. Then, you can select ‘Join as a business’.
- Complete all the details that you’re asked for.
- After finishing all the required steps, and click ‘create account’.
2- Complete your business account
- Select your username. Keep it relevant to your business name. It’s your chance to stand out your brand on Pinterest.
- Write a description or add a bio. Tell users what your business is. Make it optimized for search engines. Use such keywords you’d like to rank your business.
- Add the location of your business.
- Give details about your business.
- Add your website details and verify it.
Start creating Pinterest boards to inspire Pinterest users. Your first step should be to create a Pinterest board for your blog or website. Here, I give you my example. My blog is Epife and here’s my Pinterest profile. So, the first board you’ll see on my Pinterest profile is Epife Blogging Tips. I also have few group boards that accept contributors.
These are just the basics to help you get a better understanding of using Pinterest. Have you understood how does Pinterest work?
Don’t think much about it. Once you’re on the platform you’ll start learning how it goes. As I mention, social media takes time. It’s not a one-night online success.
Just take a start now.