Imagine how much time bloggers spend online to draft a blog post.
An hour, or maybe a lot of hours.
Writing the content may not take excessive hours, but an SEO optimized blog post can actually take good hours. It may depend on how deep you go into the algorithms of SEO to rank your blog well for Google.
It is only possible if you’ve extreme interest in learning the basic SEO tips.
You must have familiar with the maximum importance of Search Engine Optimization techniques and how it can actually drive organic traffic for free.
Every online entrepreneur/blogger completely determines the significance of SEO for the website.
Let’s quickly discover the easy definition and how it can actually up-level the search engine game of your website/blog.
(This post contains few affiliate links. If you make a purchase, I earn a small commission for it)
WHAT IS SEO?
Experts define the term ‘SEO’ differently. The term stands for ‘Search Engine Optimization’.
SEO is said to be a process of optimizing the online content for your website/blog in a way that search engines show your content on the front pages of Google for a particular keyword search.
The whole struggle is to rank the content WELL on the searches.
THE IMPACT OF SEO IN RANKING YOUR CONTENT FOR GOOGLE SEARCH ENGINES
Guess how much content get published each day.
Over 2 million blog posts get published on various websites, covering multiple categories and fields. But, you’ll find only top posts on search results that are perfectly optimized with the SEO techniques.
Is there anything more valuable than organic traffic? Seo is the free source of real traffic, that can actually generate page views, income, more sales etc.
When we write blog posts or any other online content, search engines consider 200 factors to rank a site. You don’t need to worry if you have basic SEO tips for your newly created blog.
It’s 2017 and SEO has to be advanced. In order to drive 10X free traffic + WordPress, we’ve to be strategic while creating optimized content.
There’s a plenty of importance about the SEO factors for optimizing your content for Google ranking. It follows various factors but for beginners, we’ll be focusing on the powerful SEO tips that you cannot ignore!
BASIC SEO TIPS FOR BEGINNERS TO USE RIGHT NOW
If you are trying to find out what aspects of SEO you must have to add first, then here’s a treat for you.
I’ve compiled an easy to understand guideline of SEO tips for beginners that you can use right now.
You can also download the checklist by clicking the button below 🙂
1-CONTENT THAT DELIVERS
A Google customer only become contented when he gets the best possible result in few clicks. That is why Google tries to give you the quality content when you hit ‘search’.
Initially, you’ve to first work on producing content that delivers and brings value to the readers. The upfront SEO technique is to create a great content, based on quality and uniqueness.
There is an absolute importance of quality content in Search Engine Optimization techniques. Thus, it is still the beginning point of any successful SEO strategy.
A professional approach to creating quality content will help you write better content for your blog or website.
Few tips for writing a great content;
- Focus on the content (in form of infographics, blog posts and guides).
- Take inspiration from the content and find your own style.
- Write for readers, making sure that your writing provides answers.
- Promote the content intelligently.
Grab the checklist of a perfect blog post below.
In the Search Engine’s eyes, there is a special space for keywords. The function completely depends on the magical words.
Google can understand words. Particularly, Keywords!
Keyword research is an integral part of SEO strategies and if you know nothing about it, you might want to take interest in this Hubspot’s beginners guide for Keyword research.
Keywords in a blog post or article are such powerful words that help to rank your content
You’ve to search for only relevant keywords, that align with the content.
Google Keyword Planner is the most sought after free tool to find keywords. The easy tool enables you to search for specific keywords.
After choosing the most relevant keyword, the task is to optimize the content for that keyword.
Important: In between keyword optimization, remember to write for readers, not for search engines
If you are still unsure about ‘Do Keywords matter?’ then Neil Patel’s blog post has got your question covered!
3-USAGE OF KEYWORD
Your rankings will only improve if you use the keyword smartly throughout the content. Google gives you no space for Keyword-stuffing. Don’t ever think about it. It’ll not just hurt the quality of the content but will also affect the rankings.
Few tips about using the keyword in the article;
- Integrate the keyword smoothly in the content.
- Use it efficiently that it doesn’t hurt the quality.
- Don’t ever write for the Search Engines.
- Make sure you are building trust with the readers by giving valuable information.
The title tags act as the strongest relevancy signal for the Google Search Engines. The tags are meant to define the content inside the pages. It is considered as the main factor for ranking.
Every article should have one title tag, optimized perfectly with the keyword. The headlines of the post are actually the title tags or H-1.
Google allows only 55 characters so it’s important to use the keyword under 55 characters.
Pages, who have targeted keywords at the beginning of the title tag usually rank better than those with keywords at the end of the headlines.
Meta descriptions act as an excerpt when your page got displayed in the search results. It appears underneath your article. The purpose of meta descriptions is to entice readers to read the post.
You’ve to keep the description within 160 characters, with targeted keywords. It should be precise, powerful and optimized with keywords.
When writing these text snippet, think more about searchers rather than search engines.
6-SUBHEADS – H2, H3
Subheads are truly important part of a great blog post. It helps to structure the overall content. They will not just give your readers an understandable format but they are one of the resources to affect the Search Engine Optimization.
The SEO strategy of using H2 and H3 tags in a blog post will give you a great win. And, WordPress will make this happen so quick.
These tags become more potent when they have relevant keywords. It’s not necessary to have the main keyword but you can always use relevant keywords in these tags.
7-INTERLINK IS IMPORTANT
Interlinking helps spiders ‘easy to crawl’. The Search Engines have to provide a better understanding of your blog and it can be only accomplished by interlinking the pages of your site.
You’ve to link to your own content, with the most relevant keywords. It’ll not just make the reader stick to your website but they also signal Google about the good content.
It also proved to be efficient for reducing the bounce rate of a site.
8-LENGTH OF CONTENT MATTERS
Today, searchers want detailed information and complete guidance about a specific topic. The lengthy posts provide in-depth guidelines and educate well. Remember, the key for producing shareable content is writing perfect blog posts that impress readers.
Now, Google search for expanded topics with more valuable information to rank first. It’s clear that lengthy posts have complete content, useful interlinks, and helpful external links.
The purpose of writing a detailed post should be to provide a valuable copy of the structured content, headlines, and links.
Recently, I’ve written a detailed post about Pinterest Group Boards to grow traffic you can calculate the length and time it took me to complete the post.
9-ALT TEXT FOR IMAGES
As you know that visual images are equally important as the written text. It’s important to use the keyword in the Alt text of the blog images.
You create gorgeous images for your blog, but it doesn’t get searched by Google?
Use Alt text for images and remember to insert the main keyword.
10-UPDATE PERMALINK STRUCTURE
Just like titles, permalinks are equally important for SEO techniques. If you are not using the right structure, then you might need to change the permalink structure of your blog posts.
In this way, you can simply change your WordPress permalink structure. Go to settings–>Permalinks–>select ‘post name’.
One of the basic SEO tips is to use the targeted keyword in the URLs of the post. You should always keep fellow human users in mind.
11- YOAST SEO PLUGIN: a must-have
Luckily, WordPress gives us a free Yoast SEO plugin to handle all the above things.
It’s one of the free WordPress plugins to help us determine all the SEO strategies to rank better for Google. It’s an easy to go plugin. I’m sure you’ll handle it very easily.
I have this plugin active on my blog and it lessens all my worries about Search Engine Optimization.
12-IMPROVE YOUR PAGE SPEED
Remember how frustrating it is to wait for 30 seconds to load a page?
You definitely don’t want this happen with your audience, right?
Google has a tool to test the speed of your site.
You can also check the speed of your site by using Pingdom and Gtmetrix.
Make sure your page is running super fast. Determine the errors and speed up your site by compressing images, delete the unwanted files etc.
Want the SEO checklist? Click below to download.
WRAPPING UP – CONCLUSION
If you wish to strengthen your online presence then understanding the basic SEO tips is a must!
I hope this in-depth guideline about SEO techniques will help you optimize your site for Google rankings.
Give a little more time to implement the above-mentioned tips on your blog pages.
You never know – your content might stand out on the front pages of Google Search!
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