Wondering, how does Pinterest Search work? Pinterest is the hottest social channel with over 200+ million active users. Plus, it sends a huge traffic to websites, blogs, and e-commerce businesses. If you want to optimize your Pinterest account with Pinterest SEO practices, you need to first understand it.
Imagine the benefits of using Pinterest where your pins get MORE visibility and send you free traffic every month when it was first published?
It indicates that Pinterest continues to send you monthly traffic. Because the life of a Pinterest pin is 1600 times longer than a usual Facebook post.
In simple terms, the pins can get you consistent traffic for a long period. But, of course, there are several other ranking factors on Pinterest. Most importantly, engagement and relevancy.
I love Pinterest to promote my blog and services. Well, if you’d like to create your blog. I have got this free tutorial to start a blog with easy steps.
PINTEREST SEO: WHY DOES IT MATTER?
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While Pinterest provides maximum potential for bloggers, entrepreneurs, and e-commerce store owners it’s possible to get lost in the fray. So, you have to get yourself SEEN.
Look at some interesting facts on Pinterest.
- There are more than 100 billion ideas on Pinterest
- 71% of pinners say that Pinterest is a ‘guide to life’.
- 85 percent of Pinterest’s traffic is on mobile
- More than 2 million people purchase a ‘rich pin’ product daily.
- Pinterest said that they see more than 2 billion searches per month on Pinterest.
The idea to show you some statistics is that Pinterest is a booming platform. People are using it to buy products, and services. They also use it to seek inspiration. A large number of users are finding creative ideas on Pinterest. People also use Pinterest to educate themselves. It’s highly important to understand Pinterest SEO and how it can help you send traffic to your website.
GET VISIBILITY ON PINTEREST
The only way to strengthen your Pinterest game is by knowing how to get yourself seen on Pinterest.
Get your pins seen on Pinterest search.
But, what you’ve to do?
You need to optimize your pins, account, and boards with top keywords. It really starts with making your profile and pins keyword optimized. As I said, the ranking factor also depends on the great content, the relevancy, and engagement.
Do you know that Pinterest has its own search engine called Guided Search?
Guided Search on Pinterest does not only show you the accurate visual, or Pin but it also helps Pinterest users to find ideas and inspiration. The Guided feature works more on exploration rather than focusing on one query. As you use the search box, you will see several extra keywords below the box.
This is a guided feature that further expands your search on Pinterest and gives you tons of ideas on one query. This is so important!
I’m no expert in Pinterest but a contributor in helping others learn more about Pinterest. I’m giving out all information I have and collected from some resources. Even, this information has helped me increase followers and overall traffic. I’ve tried to implement all these Pinterest SEO tips for my account and blog to get maximum results. Now, Pinterest is my number one traffic referral. I also get a number of repins on my pins. Furthermore, it has been helping to make little money 🙂
If you are interested in growing your Pinterest traffic, I would love to recommend you to check out Carly Campbell’s Pinterest Ebook! It’s the best ever investment I did. It was actually included in the Genius Blogger’s Toolkit and I loved it. Carly has shown Pinterest strategies that have helped her get more than 400k pageviews.
Intrigued? Let’s grow your Pinterest.
PINTEREST SEO: HOW TO OPTIMIZE YOUR PINTEREST CONTENT?
I will deep dive into 10 tips to optimize your Pinterest account for SEO. I’m not just going to explain you tiny things but also cover other factors that are important to gain visibility. My personal advice is to bookmark this post so you can read it later.
I’d also like you to read my latest post on 10 Easy Rules To Use Pinterest For Bloggers And Small Business Owners.
1- Make Pinterest Profile SEO-Friendly
The first step to design your Pinterest SEO strong starts with your profile. Make your profile searchable for users and Pinterest. It doesn’t matter if you are new to Pinterest or using it for months, apply these steps to your profile.
Before we jump into other aspects of Pinterest, make sure that your account is properly filled.
- Create a Pinterest Business Account
If you are a new Pinterest user, go to a business account. If you already use Pinterest then convert your personal account to a business account. My hunch is that if you want to harness Pinterest for business or blog activities then using a business account is a must. Most importantly, it’s free to use and it also provides several advantages like analytics, rich pins etc.
If you are new, read the first Pinterest Lesson – How does Pinterest work?
- SEO your Pinterest profile
It starts with adding a business name. Make your blog easy to find on Pinterest. Put your complete business name. Add appropriate keywords to your business name. Insert a professional company logo or your personal image if it’s a personal brand. Choose a username that includes your business name or a personal name. Make it easy to remember. Utilize the ‘About you’ section. You got only 160 characters to tell everyone about your business or what you do. Make use of keywords here too.
- Verify your business website or blog
At this step, you’ve to claim your website. As your website gets verified, Pinterest adds your profile image to every pin from your site. Add your website URL in this section and click ‘verify website’. After verification, you can also access the analytics. Furthermore, you can enable the settings for notifications etc.
Recommended: Best Blogging Books To Boost Blog Traffic
2- Make Pin Boards Visible To Search Engines
To ensure that your pinboards are seen on Pinterest, you’ve to enable the search engine visibility settings. It’s a small fix but I just wanted to remind so that you can just re-check your settings. Go to your account settings. In the search privacy, you will find an option to hide your profile from search engines like Google. As a blogger or a business owner, you definitely don’t want to turn ON these settings.
3- Do Pinterest Keyword Research
Here the real work starts. Pinterest keyword research is the method for finding out keywords for your pins, boards, and descriptions. The Pinterest SEO doesn’t work exactly how Google does. It has some clear differences but for right now, we will focus on some ideas to choose keywords on Pinterest.
You can use the search bar at the top to find out some relevant keywords. Pinterest automatically shows other relevant keyword searches.
Using the screenshot above, we can pick other keywords like gift ideas for Christmas, gift ideas for women, DIY gift ideas, gift ideas for teens etc. This even gives you more blog post topics.
The next idea is to explore all topics that are relevant to your business. Look at the category and find out the topics about your business. Narrow your main keyword. Pinterest suggests you other relevant keywords which you can use smartly. Before you pin your new blog post, make sure you’ve done the Pinterest keyword research.
4- Enable Rich Pins
Basically, rich pins are pins that have your website name and the site icon ‘favicon’. As I have mentioned in the facts above that pinners mostly buy ‘rich pin’ products. It’s highly recommended that you apply for these pins if you wish to get more eyes on your pins. Depending on your business, you can choose the most applicable rich pin type. It has product pins, article pins, recipe pins, and app install pins. If you share recipes on your website then you should add the metadata of recipe not, not article pin.
Having pins that show a business name and description are more likely to be seen on Pinterest. If you haven’t enabled these rich pins, here’s a tutorial to do that.
5- Keep Pin Boards Organized and Optimized
When you start to create boards for your Pinterest profile, keep your ideal followers in mind.
What are they looking for?
In fact, boards are the first thing your users look at. Make sure you organize them well. Think of all the inspiration ideas your ideal consumer or visitor is looking for. Use this approach to optimize and organize your boards for users.
Below are few tips ;
- Add keywords in boards title
- Use Keyword search trends
- Add quality pins to your boards
- Delete any duplicate pins
- Prioritize your boards
- Use the most relevant category
- Write descriptions
6- SEO YOUR PIN DESCRIPTIONS
The key to optimizing your Pinterest pins is to use appropriate keywords. As suggested, do the proper keyword research for your pin. Write your description in a way that it shows Pinterest what your pin is all about. Of course, you will have to inject keywords. Write meaningful pin descriptions. Using a strong click to action is also recommended. Pinterest allows you 500 characters to describe your pin. I’d recommend you to always test and see what length works best.
Tip: Don’t overuse keywords. Don’t just put keywords and keywords. Your pin should be SEO friendly, not stuffed with keywords. Use a language that’s relevant to your content.
7- SEO your board descriptions
The most overlooked activity is not writing the descriptions of the boards. Pinterest gives you the chance to describe your group board. Use this opportunity and let Pinterest know what your board is all about. Add several keywords to your board. Use the Guided Search or keyword planner to find more keywords for description. This is a small SEO tip that will help your boards rank in the Pinterest feed.
8- Use Hashtags On Pinterest
A hashtag is another key factor to being found on the Pinterest. It makes your content searchable on Pinterest. Adding hashtags to your pins will certainly help you to be found in the market niche. You can add up to 3 hashtags in a pinned post. I would recommend using 2 or 3 hashtags. Choose specific terms that you want your users to look for.
9- Improve Your Pins
We can’t ignore the fact that Pinterest is a visual platform. You only have pins to drive traffic to your site. If you want to know how to optimize your pins for Pinterest, you need to;
Understand the anatomy of a pin!
If you really want to get seen on Pinterest, then you’ve to know the creation of a perfect pin. You really have to follow Pinterest SEO tips to design a pin.
What are some ingredients that make a pin SEO-friendly and beautiful?
Below are some rules of thumbs for a perfect pin;
- Use the perfect pin size (735px wide * 1102px high – Ideally, the pins are tall and vertical)
- Play with different colors
- Compelling title of the image
- Overlay title on the image
- Use a quality image
- Use a clear font
Most importantly, your pin should have a purpose. If you want buyers for your product, make sure your product is clear in the image. Or, you are sharing a recipe, make sure all the steps are mentioned. If it’s an article, add an attractive headline that invites a user to check your website.
10- Get more engagement
Pinterest gives a lot of importance to user engagement. You have to aim for engagement. Use the tips below to improve your engagement on Pinterest.
- Share your Pinterest profile on other social media channels to get more followers and engagement.
- Include a strong click to action at the end of the pins.
- Be more creative when you design pins. Come up with different designs to increase engagement.
- Start a group board and invited relevant bloggers to collaborate.
- Encourage people to leave a comment or like.
- Engage with other influencers in your niche.
- Get more repins on your pins.
11- Pin frequently
Be active on Pinterest. There are tools like BoardBooster and Tailwind that can help you schedule pins at different timings. But, Pinterest likes it when you spend time on Pinterest.
Whether you prefer manual pinning or use scheduling tools, make sure you pin consistently. The most common pin sharing ratio is 80% of other’s content whereas 20% is your own content. As said, experiment with different ratios and see the results.
If you intend to use a scheduling tool, I would encourage you to go for Tailwind and have a free trial. The free trial will get you 100 free pins. If you liked the tool, you can upgrade it at a reasonable rate.
It is obvious that you cannot just pin your own pins every time. Pick pins and add to relevant group boards. Spend some time in repinning other’s pins.
12- Study Pinterest analytics
Visit your Pinterest business analytics to find out the overall performance of your profile. It shows you the monthly reach of your website. You can further figure out your most popular pins, and Pinterest boards. You can also determine the pin with maximum impressions, clicks, repins etc. This tool can help you read and study the performance of your account. So, tweak the Pinterest strategies, note down the changes and increase your Pinterest reach and SEO.
WRAPPING IT UP
In this comprehensive guide, I tried to help you understand the basics of Pinterest SEO and how to optimize your content for Pinterest. This post has also covered ideas to use Pinterest to drive traffic to your blog.
Now, it’s up to you. Spend some time and make the changes to your Pinterest account. I always suggest readers experiment different tactics and determine what get you maximum results.
You’ve to put extra efforts 😉
Ready for some Pinterest traffic to your blog?
Let me know your feedback on this Pinterest SEO guide.