Everyone raves about Pinterest Success.
Getting massive traffic from Pinterest.
Building a huge Pinterest tribe.
Using Pinterest marketing strategies for business growth.
Pinterest becomes the major source of traffic for many bloggers, small business owners, and entrepreneurs. Counting myself in.
And, you still wonder how does Pinterest work?
I was curious too unless I discovered what an amazing platform it is!
Pinterest is more than a social network. It has grown to over 175 million users within a time-period of 7 years. And, the numbers are rapidly increasing.
Pinterest is a Search Engine Machine. So, if you are a business owner, entrepreneur or a blogger, get yourself on Pinterest now otherwise you are just missing out the unlimited perks.
If you already have a Pinterest business account, you need to get serious about it. It can bring targeted traffic to your blog. And, success to your business.
Those bloggers and entrepreneurs who talk about Pinterest as the biggest source of traffic are so so so true.
This is achievable.
Want to start a blog to make a living income? Use this ultimate tutorial to set up a money making blog! This in-depth guide has helped several newbie bloggers setup their own blogs.
Being a Pinterest fan, I am discussing techniques that are insanely easy to follow.
However, before you expect a boost in your blog traffic put your 209%.
See, everyone is facing a killer competition. As a newbie, you have to give an extra hour on Pinterest to see measurable results.
As a beginner, do this;
1- Set up a business account
2- Create your own website board that shows all of your pins (Look at Epife Pinterest Board)
3- Create other relevant boards to your niche.
4- Make your profile keyword optimized.
Here’s how my Pinterest board looks like.
Before you move a step forward, head over to the post where I talk about How does Pinterest work?
The importance of Pinterest for bloggers can be identified by the fact that it brings the highest referral traffic. Studies show that 88% of the Pinterest users have purchased one of the products they’ve ever pinned. This shows the platform has potential to send users to e-commerce websites and blogs.
It also highlights the point that Pinterest can be used by bloggers as a direct source of traffic to their blogs. Simple!
Moreover, millions of bloggers are using Pinterest to promote their own blogs. Whether the blog is about healthy recipes, DIY, fitness or technology Pinterest offers the unlimited space to every user.
After setting up the account, you can pin images to different boards and build a following. Your number of followers definitely helps to increase the overall statistics.
If you want to up-level your Pinterest game, I’d recommend you to have a look at Pintelligent Marketing Made Easy Ebook! This is one of the best ebooks on Pinterest Marketing. Claire has a winning Pinterest strategy to increase followers and get more traffic.
PINTEREST FOR BLOGGERS: 10 INSANELY EASY RULES TO FOLLOW ON PINTEREST
Here are ten golden rules to use Pinterest for bloggers and small business owners.
1- SHARE OUTSTANDING CONTENT
If you are on Pinterest, you might have noticed pins with 9000, 25000 repins or even more than that.
What’s the reason?
The Magical Content.
Always share quality, informative pins. People use Pinterest to get ideas, tips, and other helpful material. As I said, it is a search engine like google. Users type the query and look for answers. The only difference is the format of the content.
On Pinterest, we absorb visual content.
Your visuals bring readers to your website. Your visual plays a key role in increasing sales to your business. The text on the image should have an answer.
When sharing pins, consider following factors;
– An eye-catching headline
– The content of the blog post.
– The quality of the pin
– Stellar pin description
– Beautifully designed image
As a blogger, you have to share content that builds an audience. Choose topics what you write about, or your readers are interested in. Then, work on your Pinterest content sharing strategy.
Helpful read: How To Monetize Your Blog Without Ads? And, Make Money
2- MAKE GORGEOUS PINS – Practice your graphic designing skills
This might seem like a no-brainer to you, but a gorgeous pin often gets shared a lot of times.
As I mentioned earlier, Pinterest is totally based on visuals. Your image should be appealing to the human eye.
If you have an e-commerce business, create beautiful pins with your amazing products.
Then, aim to drive buyer’s attention through those gorgeous pins.
Designing an image has become a lot easier with graphic designing tools. You don’t need to be an expert to design a stunning image.
Tools like Canva, PicMonkey, Visme can do it for you. Just use the drag and drop features to design a wonderful image. The quality of image increases the Click through rate.
However, the quality and design of image increase the Click through rate.
Here are few designs for inspiration.
(The post contains affiliate links)
3- JOIN PINTEREST GROUP BOARDS AND START PINNING
Another rule to use Pinterest for bloggers is through joining Pinterest group boards.
Group boards have several contributing members who share multiple pins throughout the day. Join few boards and start pinning.
Here’s a detailed post on Pinterest Group boards, and how to join them to boost traffic to your own blog?
Want to Join my group boards? Visit Epife On Pinterest and send me a request to follow my groups on blogging tips, work from home and Lifestyle Boss Blog Camp.
(I’m accepting contributors so try your luck)
4- ADD PIN-IT BUTTON TO YOUR BLOG TO GET MORE REPINS
The day you create your Pinterest account, add a PIN IT button to your blog. It makes the pinning process easy and smooth for users.
The readers can simply click the PIN IT button and your image gets shared on Pinterest.
You can simply install a chrome extension and a plugin to your website.
5- PIN EVERY DAY – Don’t always pin your content, promote others
Pinterest is not only about YOU. I repeat. It’s not about YOU. It’s about curating useful content for your audience. Your Pinterest account attracts the audience to your profile. It has to be equipped with relevant content guides, infographics, engaging graphics.
Let’s suppose you are a motivational blogger. You write about inspiring stories, and other how to get motivated content. On Pinterest, you have to pin content that covers topic related to inspiration and motivation. Make sure, the content is not limited only to your website.
Your account needs to have multiple boards covering different topics. One can be for inspiring stories, daily tips, motivational hacks, quotes, success etc.
Here’s an example;
The Crazy Craft Lady – Visit to see how beautifully she has maintained her account. She has gorgeous group boards, covering multiple topics.
The more you repin, the more impressions your account gets. But, that doesn’t necessarily mean you have to share pins every time.
Set a ratio and stick to it.
I share 70% content of others and 30% of mine. You can follow 80/20 or even 70/30.
Be consistent with your sharing strategy and see your blog grow.
6- WRITE IMPRESSIVE PIN DESCRIPTIONS
Using Pinterest isn’t as complicated as people might think. As a blogger, you know how to grab reader’s attention. You understand how important it is to write good content.
Follow the same strategy while writing a Pin description. Use appropriate keywords, understandable language and easy words. The pin description should tell what your pin is about. It gives an idea about the pin.
Make it as relevant as you can.
Struggling with blog traffic, See how easily you can get traffic to your new blog.
7- PICK THE BEST TIMINGS TO PIN
Timings matter a lot on Pinterest. I believe you can determine your own best timing that suits your audience.
Start Pinning on different timings and see what works best. Notice the time when you get best repins?
Once, you have figured out the top-pinning timings schedule your pins with tools like Tailwind, boardbooster or Viraltag. (This post will help you know about Viraltag scheduling tool)
8- FOLLOW OTHERS IN YOUR NICHE – A trick to get more followers
You can only grow on Pinterest if you follow others. The key to get success on Pinterest is observing what others are pinning.
One easy rule to use Pinterest for bloggers is to follow other relevant bloggers and entrepreneurs who write about the same subject. This way, your wall gets new and fresh pins. Your audience will certainly have good content. Think about it.
9- USE STRATEGIES THAT WORK
If you are a keen internet searcher, you see Pinterest influencers talk about best Pinterest strategies for bloggers and small business owners.
Learn from them. They are into the field from years. They share tested techniques through their content, ebooks, and courses.
It takes time to establish your own strategy.
Why not learn from them?
This is what I believe in and I always do.
Looking for a Pinterest amazing resource? Check out this amazing e-book to set up your Pinterest Success! With proven strategies, screenshots, resources you will also get bonuses.
10- IMPLEMENT PINTEREST SEO
This post would have been incomplete if I don’t discuss the importance of Pinterest SEO. If you want your blog to grow on Pinterest, invest to learn about Pinterest Search Engine Optimization.
The algorithm of Pinterest works on SEO. There is an utter importance of keywords, and SEO. While creating PINS, take notes of SEO. For what keywords your pin could be found in Pinterest Search?
How to implement Pinterest SEO?
– Use keywords in the profile description.
– Add keywords in the pin description.
– Put keywords in the title of the headline.
– Write keywords on the image.
– Use keywords in the alt text of the pin.
Was the post helpful?
I wanted to highlight top rules to use Pinterest for bloggers and small business owners.
If these strategies are properly implemented, you can hopefully expect some really impressive statistics for your blog.
All it needs is the habit of consistency to get success on every blogging platform.
Let me know what other strategies have worked for your blog?
I’m excited to learn new strategies.